From Analyst to Advocate: Building Business Impact Through Data Storytelling
Paulina Davila
In this talk, Paulina shares how data professionals can evolve from simply analyzing information to becoming influential advocates who drive business impact. Drawing from a career across Marketing, HR, and Risk, Paulina introduces the Analyst-to-Advocate framework to help teams move beyond dashboards and deliver stories that spark action. With tactical guidance and cultural insight, this session empowers both leaders and practitioners to champion a more human-centered approach to data.
Paulina Davila is a data storytelling leader, specializing in human-centered data visualization and strategic insights. As VP, Head of Data Visualization & Storytelling at JPMorgan Chase, she champions innovative approaches to making complex data accessible and actionable. With a background in HR analytics, marketing analytics, and data engineering, Paulina challenges traditional data practices by prioritizing clarity, empathy, and impact in decision-making.
She has received multiple awards for her expertise in data visualization and storytelling, including internal recognition at JPMorgan Chase and industry-wide honors for her contributions to advancing data communication. She is a sought-after speaker on data storytelling, leadership, and innovation. Before joining JPMorgan Chase, she spent a decade in marketing and advertising agencies, shaping data strategies through analytics and engineering.