How to Write a Data Story without Reinforcing Stereotypes

Kat Greenbrook

This presentation explores communicating ethnicity data effectively without reinforcing stereotypes or a deficit narrative. Key takeaways include shifting from gaps to solutions, structuring data as a compelling narrative, and understanding why context matters. After watching, attendees can audit their past presentations, test different framing approaches, and apply strengths-based insights in their reports to foster more constructive discussions.

Kat Greenbrook is a Data Storyteller from Aotearoa, New Zealand. She is the author of The Data Storyteller’s Handbook and founder of the data storytelling company, Rogue Penguin. With a unique blend of science, business, and design, she empowers data professionals to communicate data effectively through storytelling.

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